Deviation Ski & Snowboard Works were offering a customization program that allowed the consumer to select a topsheet graphic for any ski/snowboard. With ever changing technology they needed a new platform that allowed them to quickly update new products & graphics while giving the customer more options and an easier way to do that.
Choose your model, size, flex, graphics, personalize, share, purchase.
Constantly working with artists and various collaborators, the guys at the shop needed an effective way to make updates on the fly so integrated the platform with a CMS so they can add, remove or update options on the fly.
The platform also needed to be built to work across multiple devices interacted with in on the chairlift, in the shop, in store and at events.